When speaking about the beginning of Softgiving, Matt said it's about "an idea that just gets stuck in my head that I just can’t shake. It festers." Everyone was trying to solve things the same old way they always had. He wanted to make a change, a meaningful change.

I worked for big organizations like community foundations and political campaigns. It was a constant frustration because these organizations only valued donors that could give them large sums of money.

Matt in his 20's learned that even though he and his friends wanted to give, they weren't prioritized. He was committed to changing the industry, uprooted his entire life and moved to Georgia to solve that problem. He set a deadline, set his mind to making it work, and showed early investors his drive.

Matt had a lot of hunches about fundraising and found Nonprofits to be notoriously bad at raising money. He identified early customers such as The Boys and Girls Club of Seattle and tapped into existing customers in his networks to really expand his reach. The early Softgiving team (with no sort of marketing) continued to hone in on their ideal customer and optimize as they connected with more and more Nonprofits.

I’ve known since day one that this is going to be successful! I never had a doubt. There were gonna be bumps in the road. The biggest thing for us was just surviving.

We are tying to build our solution so that no matter what you’re doing, you have access to the same giving.

The best marketing for Softgiving has been the virality of Nonprofit sharing. Matt and his team are trying to democratize giving and they are paving the new way to give.