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Stefan Koenig of Hull.io

Entrepreneur Meetup

By Atlanta Ventures

June 29^th, 2018

Meet Stefan

Stefan Koenig is the Co-founder and CEO of Hull.io.

Stefan started his career 15+ years ago as an engineer and progressed through multiple technical positions eventually settling into a business role. He most recently assisted two European tech companies to jumpstart their North American Business Operations; the organization was acquired by SAP as one of the first 3 cloud acquisitions to fuel SAP's cloud strategy. Post acquisition, Stefan led SAP Cloud sales for NA & LAC region.

On June 27, he joined David Cummings and a packed house of fellow SaaS professionals to share valuable advice for hungry founders and entrepreneurs. A few key takeaways:

Family first!
Timing is everything.
If you’re thinking about becoming an entrepreneur, make sure you give yourself at least 2 years to figure it out.
You have to have the right price point to attract the right buyer persona.

Check out the video recap and our photo story below.

Stefan Koenig of Hull.io

Stefan Koenig of Hull.io

Stefan Koenig of Hull.io

Sales and marketing teams will go get a SaaS service before IT can serve them internally which creates the need for Hull.

Stefan Koenig of Hull.io

Stefan Koenig of Hull.io

Stefan Koenig of Hull.io

There’s always a big competitor, but don’t give up. Hone in on what you do best. Build a product, build your brand, and be ready.

Stefan Koenig of Hull.io

On His Journey

Stefan had to pivot twice before he came across success with Hull. He learned a lot about himself on his journey and the people around him. Some of his advice or entrepreneurs:

Passion and ownership are the first step needed when you want to grow your own company.
Make sure you have enough money saved because once you leave the corporate world, your paycheck gets cut.
Know you will be tested and you will get to know yourself a lot better as you’ll be in a bubble.
It’s not a guarantee that you'll find a space in the market right away.
If you’re raiding money, put yourself in the shoes of a VC, they are looking for any red flag. It's about the team, the market, and timing!

Be Relentess. Stay Focused.

As an entrepreneur, you are tested daily. You have to make serious decisions. You will get to know yourself so much better than you ever thought.

Don’t give up.

You cannot give up.

Stefan Koenig of Hull.io

Stefan Koenig of Hull.io

Stefan Koenig of Hull.io

It's better to have a 'NO' than NOTHING at all, because that helps you move on.

Stefan Koenig of Hull.io

Team, product, market, and timing are key.

Stefan Koenig of Hull.io

Stefan Koenig of Hull.io

Stefan Koenig of Hull.io

Footnotes

Photos by Luke Beard

FootNotes

Photos by Luke Beard

© 2026 Atlanta Ventures

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