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Ryan Jones of Florence Healthcare

Atlanta Healthcare Entrepreneur Meetup

By Atlanta Ventures

May 11^th, 2023

Wednesday, May 10th we hosted another Atlanta Healthcare Entrepreneur Meetup with guest Ryan Jones, Cofounder and CEO of Florence Healthcare. We dove into his background before building this Atlanta-based healthcare company, his thoughts around customer discovery, sales cycles, and more!

The goal of these meetups is to facilitate connections, hear from industry professionals, and truly dig deeper into Healthcare problems that Atlanta entrepreneurs can help solve. We would love to have you join!

Check out the full video below!

ABOUT THE EVENT

To kick off the morning, Ryan discussed his background in document management and how he got into healthcare entrepreneurship. He shared his experience in building a startup that had a meaningful impact on humankind and how it led him to start Florence Healthcare with his co-founders.

Florence Healthcare advances cures for disease by enabling clinical trial sites to do their best work. Florence’s Site Enablement Platform brings sponsor-site collaboration to life. By designing a platform around sites’ needs and enabling them to do their best work, Florence frees clinical trials from bottlenecks, so they can accelerate and scale.

"When it comes to co-founders, have passion for the problem, because it’s so hard, and everyone that’s working on a startup knows how hard it is. If only one person has passion and the other is like a contractor, that just isn’t going to work."

Ryan Jones of Florence Healthcare

Key Takeaways From The Event:

Pick an idea where you have domain expertise and can have an impact
Find co-founders who are passionate about the idea and can sell or code
Vet an idea in customer discovery by playing back their problem and asking if they have budget; prove Product-Market Fit by being able to generate a sales pipeline with defined and reasonable conversion metrics

Ryan Jones of Florence Healthcare

Ryan Jones of Florence Healthcare

"...it’s a bravery around shipping, that’s really the secret. In startups, if you’re not either building product or selling product, your role is not that important."

Ryan Jones of Florence Healthcare

From the community:

Needs:

Etizaz Shah: Looking to connect with founders who moved from out of state.
Fernando Gamez: Looking for new opportunities.
Hope Winograd: Needs CTO help.
Miranda Baras: Needs CTO/Developer for health tech startup.
Sergio Garcia: Seeking potential opportunities to offer consulting services as a Robotics Software Engineer.
Tamara Lambert: Looking to get feedback on the direction of her startup.

Leads:

Cristian Bullokles: Can help Healthcare Startups based on Big Data / AI to launch MVP starting from idea in 6 months.
Daemon Whittenburg: Offering to help with Product and Engineering Strategy/Execution.
Eddie Lai: Offering to connect with companies looking to grow or scale in Atlanta (specifically around employee/workforce growth and physical space).
Hal Schlenger: If you're looking for help hiring and attracting quality employees, I'm available to share thoughts + Sailing opportunity: Any company that has revenue and looking to talk about getting to the next level, this is an opportunity for afternoon sail and discussion. No cost for the boat.
John Gutmann: Can help with prototypes
Leon Darghosian: Happy to support.
Mark Badia: Hi I am a consultant focused on business transformation, Enterprise Architecture and Product Management and glad to help.
Natosha Boyd: I can help with mapping out day-to-day operations, creating written procedure manuals, and automating repetitive tasks.
Shade Reid: Offering healthcare expertise to make sure your product/service will actually fill the gap to impact patient care outcomes.
Steve Dwire: Offering professional coaching to help healthcare technology leaders/managers with the mindset/identity shift that's crucial for their success as they level up in leadership / entrepreneurial skills.

STAY INVOLVED. JOIN THE MEETUP

Join Here

Footnotes

Virtual event hosted by Atlanta Ventures

FootNotes

Virtual event hosted by Atlanta Ventures

© 2026 Atlanta Ventures

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