This August, we hosted an Atlanta Healthcare Entrepreneur Meetup! We heard insights from a CMO of a top healthcare and clinical AI platform. The meetup was filled with great wisdom on marketing, branding, analytics, and the importance of culture.
On Thursday, August 5, HealthIT folks joined us virtually for a conversation with A.T. Gimbel, Partner at Atlanta Ventures, and Lizzy Feliciano, CMO of Jvion.
These Meetups are part of an ongoing series of talks about Healthcare in Atlanta, with an objective of making Atlanta the premier place to start and grow a HealthIT business. The goal of these meetups is to facilitate connections, hear from industry professionals, and truly dig deeper into Healthcare problems that Atlanta entrepreneurs can help solve.
Check out the full video below!
We started out the event in breakout rooms where nearly 50 eager-to-learn entrepreneurs joined for networking and a discussion around, “What is your go-to health and wellness ritual?” Our lovely entrepreneurs spoke on all different ways they stay sharp, focused, and both physically and mentally healthy. Yoga, dieting, walking, reading, unplugging, working out, were some of the go-to rituals. Next, A.T. introduced Lizzy Feliciano, and started the presentation.
Lizzy started off by describing her background. Initially she didn’t want to be in healthcare at all, but thought she wanted to be an attorney. That all changed after joining a healthcare analytic company. After this first experience, she was hooked and went on to work for several healthcare startup companies, MEDai being her first. She then joined an internal startup at LexisNexis, where they used their vast amount of data and applied it to healthcare. These experiences then lead her to Jvion.
Jvion is a top healthcare and clinical AI platform. It identifies at-risk patients, assesses modifiable patients, and intervenes to change the outcome. At Jvion, Lizzy is the Chief Marketing Officer, and explained her role of being a marketer as more of a strategy guide for management. She shared that marketers play a big role in determining who the competitors are, what channels a company can use to connect with buyers, as well as identifying and developing the brand.
She also touched on the future of healthcare, beginning with mentioning the impacts of the Covid Pandemic.
“Covid changed everything in healthcare, now more than ever we have to find ways to get healthcare to people where they are”.
“There is a balance between business sense and passion”
Too much of either one can drive your business to a dead end.
“Culture eats strategy for breakfast”
We can be so focused on building a business that we forget to build a culture. Culture drives success in the long-run. You can have the best strategy in the world, but if you have a broken culture it will prevent you from moving forward.
“You can’t be everything to everyone”
Make sure you’re clear on what the essence of your organization and mission is, and use that as a filter for your opportunities.
© 2026 Atlanta Ventures
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