Cory is the Co-Founder and CEO of Gimme. He is a technology disruptor to industries dramatically underserved by their legacy technology suppliers. As a graduate from Babson and Georgia Tech, he was extremely motivated to build and grow something. Little did he know he would find his passion in vending machine software and management.
On August 22nd, he joined David Cummings and fellow SaaS professionals to share his unique story to success for hungry founders and entrepreneurs. A few key takeaways:
The Gimme system was designed to service vending machines with the operator in mind. The values delivered are to help any operator succeed in an area of need. The operator can know exactly where their machines are, how many, and if they've been visited that day, all on an easy-to-read map view. Alternate drivers, supervisors, managers and service techs all also benefit here.
Cory started his entrepreneurial journey by running a gum-ball vending machine service.
When Evan Jarecki and Cory were first starting out they went to a vending customer during their customer discovery stage and asked, "What are your biggest pain points?"
The customer responded, "Not being able to track my machines. If you could that that, I would write a check on the spot."
Cory and Evan went back to work, presented a model, and left with a check.
Every day, no matter the challenge and no matter the task, our team exhibits these values. Our sights are always set on the path to victory and beyond. But through it all, we never forget who we truly work for: our users are the audience we strive to please, both through our actions and our innovative technologies.
Evan and I thought we were going to build the coolest credit card/Apple pay/accepting payment box ever. It's what we thought would be attractive to the industry!
What we learned from our customer discovery stage is we as consumers LOVE the idea of a screen to just swipe our card, but OUR customers (who would ultimately write a check orr not) had no interest in paying any money for a screen to go outside a machine.
They helped me understand that my pains in the vending industry, such as catching theft, understanding product placement, understanding product tracking, and purchasing and restocking, were their pains too.
If we could solve those problems with our vending software, they would be more interested.
© 2026 Atlanta Ventures
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