On Wednesday August 31st, HealthIT folks joined us virtually for a conversation between A.T. Gimbel, Partner at Atlanta Ventures, and John King of OmniSYS. John, a true healthcare startup professional, shared many insights about finding the key customers, the importance of company culture, and trends in healthcare. Below are some of the highlights from the event.
These meetups are part of an ongoing series of talks about Healthcare in Atlanta, with an objective of making Atlanta the premier place to start and grow a HealthIT business. The goal of these meetups is to facilitate connections, hear from industry professionals, and truly dig deeper into Healthcare problems that Atlanta entrepreneurs can help solve.
Check out the full video below!
After returning from the military, John King started working in the Healthcare IT field. His early experiences included local network integration, software integration, sales, and more. All of these experiences led John to OmniSYS.
Due to the aging demographic of America, the necessity for pharmacies to provide consistent, personalized care has become essential. OmniSYS brings patient communication, electronic health records, and more to connect patients with pharmaceuticals. John's knowledge of developing his company and his experience in the Healthcare Industry was insightful—read about some of his most important tips below.
From a culture standpoint, startup companies that are really successful put their customers at the center. They develop a culture around serving the customer–they have a true passion for the client and their needs. One doesn't have to have a sales background, but having a customer-first mentality will go a long way.
Culture is often the thing that allows you to overcome many issues whether it be around talent acquisition or retention. You may not be able to always pay or or provide the same level of benefits, but if you have a really strong culture, it becomes a key ingredient to success. Developing a clear and impactful mission statement is so important. Establishing a mission that matters, the why of the business, allows people to gravitate towards a central idea and becomes a backbone for culture to grow.
The demographic change of the country will always be an important aspect of healthcare. America's aging demographic means that personalized care is more difficult—many patients have long wait times and doctors schedules are unavailable. Having a pharmaceutical company that understands each patients long term record is more necessary than ever. John also took note of the potential of consumer empowerment and data analytics—healthcare is way too complex for individuals, it is highly silo’d—so aiding in transparency and navigation aid is necessary. Machine learning and AI is also opening up a new world in working data in precise ways that can enhance the consumer experience.
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